Pricing

Free until you grow.

ASTra is source-available. Most people never pay: people who work alone, schools, non-profits, small organisations and small products use it in production for free. Larger organisations buy one licence for the whole suite.

Do you work alone?

Free at any revenue for your own work and client deliverables. A product you offer to others goes to question 2.

Is ASTra inside a product you ship or host for others?

Free under $250,000 of that product's revenue. Above that, Embedded.

Otherwise, do your own people use it?

Free up to 10 people and under $250,000 revenue. Above that, pick a plan by headcount.

Already a customer? Manage subscription to see your plan, update a card, download invoices or cancel. Need a larger plan? See what if we grow.

Free in production

People who work alone

Freelancers, consultants, sole proprietors, one-person companies, hobbyists and students, at any revenue. Hobby projects, personal documents, client deliverables and your own open-source work. A product you offer to others with ASTra inside it is judged by that product's revenue, and a competing offering always needs a licence, even for one person.

Schools and researchers

Accredited schools, colleges and universities, their students and staff, for teaching, learning and non-commercial research.

Non-profits and public bodies

Registered charities and tax-exempt non-profits for their mission; government bodies for governmental work.

Small organisations and small products

Your own work: up to 10 people and under $250,000 revenue, counted with affiliates. A product with ASTra inside it is free while that product's revenue is under $250,000, whatever the size of your company.

Trying ASTra, building, testing and demos are free for everyone, with no time limit. Your documents are yours. Read the plain-words licensing page.

For organisations above the free limits

One licence per organisation, with its affiliates. Prices in US dollars. Tax is added at checkout.

Launch offer: 15% off yearly, two-year and three-year plans, until 1 March 2027. Two and three-year plans are paid in full at checkout, with the discount on every year. A plan that renews automatically renews at the list price.

Team

Up to 49 people, above the free limits

$416.50$490

per year. Renews every year until you cancel. Excludes tax.

I confirm that my organisation, together with its affiliates, has no more than 49 people.

Tick the box above to continue.

Plan	People	Price
Team	Up to 49 people	$416.50$490	Selected
Team Plus	Up to 99 people	$671.50$790
Business	Up to 249 people	$1,266.50$1,490
Business Plus	Up to 499 people	$2,040$2,400
Scale	Up to 999 people	$3,825$4,500
Enterprise	1,000 people or more	From $9,900 per year	Talk to us

Each plan covers organisations up to its number of people, counting employees, working owners and partners, and regular contractors, with affiliates. Servers, bots and AI agents do not count. Pick the plan whose limit fits your headcount, or any larger plan if you expect to grow. If you grow past your plan's limit, upgrade to the next plan promptly; you pay only the difference for the rest of your term (see the questions below).

Enterprise

1,000 people or more, or your own contract paper

From $9,900 per year

Invoice payment, negotiated terms, and support arrangements.

Talk to us

Custom plan

For anyone, of any size

Talk to us

One agreement that fits what you need. Choose this when you want an internal licence, an Embedded licence and support in one contract, when no plan covers your case (your own contract paper, invoicing, procurement or a security review), or when you have questions before you buy.

Ask for a custom plan

Embedded (OEM)

Your own product or service, with its own value, that has ASTra inside it (for example an agent or tool that bundles it), from a company of any size

Free under $250,000 of product revenue

Priced by the yearly revenue of the product that has ASTra inside it, not by the size of your company. If ASTra is part of a plan or edition of a bigger suite, only the revenue of the plans that include it counts. These are starting prices. The real price is set after we review your product and depends on how central ASTra is, how much it is used, and how you deploy it.

Under USD 250,000: Free
USD 250,000 to under USD 500,000: USD 2,000 per year
USD 500,000 to under USD 1M: USD 3,500 per year
USD 1M to under USD 5M: From USD 6,000 per year
USD 5M to under USD 20M: USD 9,000 to 15,000 per year
USD 20M to under USD 100M: USD 18,000 to 35,000 per year
USD 100M and above: Quote

One Embedded licence covers one named product. It also covers your own organisation's internal use of ASTra up to 49 people. With 50 or more people, buy an internal plan as well, or ask for a Custom plan.

Free until the product earns $250,000 a year, whatever your headcount, and also if you work alone. Building and testing is always free. Using ASTra for your own work is free for people who work alone, at any income.

Ask about Embedded

Support plans

For anyone who needs an answer, not just a forum. Individuals and organisations, on free or licensed use

From $3,000 per year

The price varies with the ticket allowance you want, your team size, and the level of support you expect.

A written plan that records exactly what we promise
A named contact and a private email channel
Priority handling of your bug reports
An allowance of tickets and hours, including help getting started
Higher levels: a dedicated Slack channel and dedicated support email addresses
Response times are targets, not guarantees

A support plan is not a service level agreement: no uptime commitment, no promised fix dates, no custom development. Anyone who uses ASTra lawfully, free or licensed, can buy one. Without a plan, every licence includes community support on GitHub and Discord. It is best effort, and no response time is promised.

Ask about support

Hosting, API, MCP endpoint or resale

A thin wrapper around ASTra, hosting it for others, or selling access to its operations through an API or MCP endpoint is a Competing Offering, as is a mostly-ASTra editor or reselling it. It always needs a Competing Offering licence, whatever your size, including a person who works alone. The terms and the price are fully negotiable.

Write to us

Not sure which applies? Write to astra@attentionform.com with your use case. We aim to reply within 5 working days. To get a quote, share the details: your product's revenue band, how ASTra is used in your product, how many people use it, and how you deploy it (cloud, on-premises or desktop). If our written answer says your use does not need a licence, you have our permission for that use for one year from the date of our answer, without paying anything. Ask again before the year ends if the use continues. If your use does need a licence, the terms and the price are negotiable.

Questions

Who needs a paid licence?: A for-profit organisation above the free limits that uses ASTra in production: more than 10 people or USD 250,000 revenue (counted with affiliates) for its own work, or a product with ASTra inside it that earns USD 250,000 revenue or more. People who work alone are free at any revenue for their own work and client deliverables; a product of theirs with ASTra inside it is judged by the product's revenue, like any other. Trying ASTra, building and testing is free for everyone. Running real work through it is production use.
What counts as internal use?: Your own people, systems and agents using any part of ASTra for your own operations: the MCP server, the CLI, the engine as a library, the validator, scripts, CI/CD jobs, batch jobs, internal pipelines and internal tools. One licence covers all of it, on any number of computers, servers, agents and pipelines. Headcount counts people, not servers or agents. A pipeline that produces documents for your customers is not internal use: it is part of a product (Embedded) or, if its value is mainly ASTra, a competing offering.
What is the difference between internal and Embedded?: Internal licences are for your own staff using ASTra for your own work, priced by headcount. An Embedded licence is for a product or service of yours that has ASTra inside it and that your customers use, priced by that product's revenue. Embedded is free while the product earns under USD 250,000, whatever the size of your company. An Embedded licence also covers your own internal use up to 49 people. With 50 or more people, buy an internal plan as well, or ask for a Custom plan that combines them.
How is the plan chosen?: By the number of people who work for your organisation and its affiliates: employees, working owners and partners, and regular contractors. Each plan covers up to its limit: Team up to 49 people, Team Plus up to 99, Business up to 249, Business Plus up to 499, Scale up to 999, Enterprise 1,000 or more. Pick the plan whose limit fits your headcount. You may choose any larger plan if you expect to grow. You confirm your headcount with a checkbox when you buy.
What if we grow past our plan?: Upgrade to the next plan promptly, and within 30 days of passing your plan limit. Write to astra@attentionform.com from the email you bought with, and say which subscription and the new headcount. We upgrade the same subscription. Your billing cycle and end date stay the same, the unused time of your current plan is credited, and you pay only the difference for the rest of the term, at the list price of the new plan. We send you the exact amount, including tax, and wait for your yes before we charge the card on file. Your receipt for the upgrade comes from Paddle. The plans go up in this order: Team, Team Plus, Business, Business Plus, Scale. Above Scale, the next step is Enterprise, whose terms we agree with you. Monthly plans work the same way: the rest of the current month is credited, the new plan is charged for the rest of that month, and the new price applies from the next month.
What does one licence cover?: The whole ASTra suite, including products we launch later, in the version available on your start date, every version released while the licence is in force, and any earlier version. Services that Attentionform itself runs for others are not part of it.
What happens when the licence ends?: A yearly or multi-year licence keeps the version available on its start date and every version released during its term, and you can keep using them. A monthly licence ends when payments stop. New versions after the term need a renewal.
Does it renew automatically?: Yes, for every term: monthly, yearly, two years and three years. We email you before a yearly or longer renewal. Cancel in one click from any receipt or renewal email; the licence runs to the end of the paid period. If we change the price of a renewal we tell you at least 60 days before, and you can cancel.
Can I get a refund?: Yes. Full refund within 14 days of any payment, and the tax goes back to you too. A refund ends the licence that payment paid for. See the refund page.
What is the launch offer?: Fifteen percent off yearly, two-year and three-year plans, until the date shown. A two-year plan costs twice the yearly price and a three-year plan three times, each less fifteen percent, paid in full at checkout. Monthly plans are not discounted. A plan that renews automatically renews at the list price.
How do I prove I bought a licence?: Your Paddle receipt is the proof. You can also check any purchase on the verify page with the invoice number and your email.
Do I need a key or an activation step?: No. ASTra does not phone home and has no licence key. The licence is the agreement you accepted at purchase.
Can I pay by invoice or buy for a very large organisation?: Yes, write to us. Enterprise terms, an invoice and your own contract paper are available.
What is a Custom plan?: A single agreement for anyone, of any size. It can combine an internal licence, an Embedded licence and support in one contract, cover needs that no plan covers (your own contract paper, invoicing, procurement or a security review), or answer questions before you buy. Write to us and we will tell you what fits.

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Payments are handled by Paddle, our reseller and merchant of record. Paddle adds sales tax or VAT where it applies and sends your invoice.